Dana

Whenever a child is born, a parent is born as well…being a new parent can be a very lonely and mentally exhausting experience.
especially  in the middle of the night.

Huggies understood this complex situation and decided to offer these parents a digital solution on Facebook: the Huggies Night Shift.

English

עברית

A facebook application that was based on the Huggies Facebook Page, and was designed especially for those parents who are awake during the night,
offering them true value and helping them to feel that they are not alone.

The platform is active six nights a week between 21:00-01:00 and includes:

• Guest experts, who answer parents’ questions on subjects like breast feeding, nutrition, movement, sleep, and more.
• A night chat for parents to share whatever issues are on their mind with each other.
• Celebrity parents, who share their own experiences and answers questions from the other parents in the group.
and more…

The app  became a unique community in Facebook, which diminishes the loneliness of thousands of new parents – every night.

Won a silver Effie Awards 2011.

The 1st HACK campaign that shows the power of rumour and online conversation over standard display ads.

Combina english

קומבינה עברית

Won a silver Kaktus 2011.
A finalist in the Epica Awardes 2011.
A finalist in the NY Festival 2011.

A unique app for soldiers that was created for Cellcom ( the leading Israeli cellular provider ).

The Intelligence Officer helps soldiers to stay updated with the lattes and hottest news of their Facebook friends,
even when they were a long time out there in the field.
All you had to do is tell Cellcom’s Intelligence Officer how long you’ve been away and what are your interests
(Birthdays, pics, outstanding posts, ect).

McCann Erickson Israel’s  Snakes & Ladders photo album, makes the most of the social network’s grid layout.
Each photo acting as a mosaic tile to form a larger image.

The idea was meant to attract talent to the digital creative department at the agency.

A Facebook app that was released at  Passover 2009, for Shorashim (Voluntary association).

The app calculated how many calories more-or-less you will consume in the holiday meal, and then  it surprised you with a shocking comparison – a minuscule figure of calories  that an old lonely Holocaust survivor will most likely consume at the same time.

Won a silver Kaktus 2010.

The Brief: Increase sexual assault awareness in Israel. Empower victims to speak out.

The Problem: 1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to “erase” what happened.

Creative Execution: An email was spread with a Word doc attached. The MS Word “track changes” function was enabled, and Details were given in the email of what viewers might find in the attachment—a young girl’s letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture.

Results: The idea of “erasing” started hundreds of conversation and incited outrage. Awareness spiked and some People broke their silence.

A virtual home in pampers.co.il, that lets you discover  everything though your new born eyes, and find out more about his / hers  development.